Chances are you’ll find someone on our communications team on their iPhone. They aren’t playing the latest game, instead they are doing what they do best – shining on social media. Social media is critical to public relations success. It has changed how we connect with influencers and the way the public consumes its information.
A well-planned social media strategy on Facebook, Twitter, Instagram, YouTube and other social media platforms can build an audience, and quickly and effectively deliver your message.
In this era of instant communication, monitoring what the public is saying about your brand is critical. An unflattering tweet at 3 am or a rogue Facebook post could take a company years to recover its reputation.
Customer engagement that is authentic and entertaining can take a company to new heights. Companies that don’t participate in social media are missing out on an informative and engaging way to reach their customers and potential customers.